How to Make a Product Label That Sells & Standout
Labelling is as vital as selling different kinds of products.
Its purpose is to establish your brand identity and provide product information that helps customers know the details. It shows if buying the item is worth it or not.
Bringing new products into the competitive marketplace is not something you should take easy upon. The labelling contains accurate product details to give awareness to the consumers about what they could get
In the 2022 survey, 58% of Singaporean beauty product consumers stated that a label with "dermatologist-tested" is vital in their purchasing decision. Other beauty product labels in Singapore must include "suitable for sensitive skin" and "clinically proven." — Statista
If you are selling cosmetics, personal care, or food products, know that packaging and labelling must complement one another. You must present your product in the best spotlight backed by helpful information because customers will always look for it.
What is a Product Label and Why is it Important
A product label is a display of written information about a specific product. It showcases vital details every customer must know before deciding to purchase.
Photo by: Twisted Dua
Do not confuse product labelling with product packaging because the two serve different purposes, but they can complement each other. When we say labelling, its focus is more on written information. This part is crucial because it provides details about the product.
How to Make a Product Label: A Quick Guide to Help You Get Started
As promised, we will walk you through this section to help you create a product label using Illustrator.
Say you want a product label design for your jar.
We will start designing with the lid to be followed by its body (jar). Let us start!
Step 1: Find an image you want to trace. The sample below is an image of a cow for beef barbeque sauce logo.
Step 2: Use the brush tool and pen tool for tracing.
Step 3: Use the shape tool to create a mask.
Step 4: Create an outline circle by adding a stroke. After that create a curve text using the type-on-path tool.
Step 5: Fill in the logo using the pattern swatch. Open the swatch library, then pattern.
Step 1: Create your design and make sure the dimensions are correct.
Step 2: Create/Draw a farm. You may download or purchase vector images if it's impossible for you to draw.
Do not be afraid of using white space to make your design looks natural and not awkward.
Step 3: Place your branding logo in the centre. Use rulers to guide.
Be mindful of the colour scheme you use along with the other elements you will incorporate.
Step 4: Insert the crucial information in your jar label. It must include product details such as the Name of the Product, Logo, Net Weight, List of Ingredients, Nutrition Facts, and your Brand History. (This is optional based on the labelling format you use and the type of product you have).
Thoughts to ponder:
Less is more. Do not overdo the design to create an authentic outcome that speaks volumes about your brand. Select a particular font and blend its size from large to small to help emphasise product information.
Pick a colour scheme that complements the product and is catchy to the customers. It has to be visually appealing to compete with many other brands on the shelf. Use as references the other competing products and see which one is able to catch your attention first. Tweak it and learn from it.
Step 5: The final output.
This is the actual look of your product labelling and packaging and is ready to be displayed on the shelf.
Labelling your product with accurate information is essential. It helps potential consumers locate your product easily on the shelf full of many other brands. It also shows a unique selling proposition, especially if designed professionally. We hope you find these insights helpful as your guide to creating product label design that sells and stand out.